The problem
Our website still described services from the 2000s. A redesign with an agency usually takes weeks of discovery before anyone sees a design.
What we built
An AI assistant read the existing site, drafted a sitemap and positioning, and produced a working multi-page prototype with light and dark themes. JDQ management reviewed and directed every step.
Results
1 day
brief to prototype
2 weeks
prototype to go-live
$1,500
total cost, vs. a $10,000 marketing agency estimate
Lessons
AI is fast at research, structure and first drafts. People still own the positioning, the facts and the final call. AI also helped us keep what was worth keeping. It read our legacy site in minutes and carried forward the messaging that still worked, from our 1988 roots to our quality-system discipline, so we didn't throw out the training data with the old model.